COOLHOMIESHIT - 01

AUGUST 2025

CR: Please introduce yourselves and tell us a little bit about your Project

COOLHOMIESHIT: Our names are Isaac and Troy and we’re both from San Diego. We started making a magazine for fun. It had started as a summer project and then people were really stoked on it. It’s cool to see everybody really liking it so we want to keep highlighting art and cool stuff that we’re connected to.

CR: How did you two meet and how did your friendship lead to you both wanting to create a magazine together?

CHS: We had met in a yoga class in high school through a mutual friend and the rest is history. We knew that we wanted to create something together and being from San Diego, we just wanted to do something cool connected to our hometown. We just decided the magazine would be the best thing to do.

CR: Do you have individual projects or personal interests that have helped with your brand?

ISAAC: I personally have been getting into photography, its been helping with the tours so that’s been great and then a little bit of music like guitar and piano. Little bit of sewing too, I guess.

TROY: He won’t say it but he’s great at sewing. He would make some super sick clothes in high school. I’m in school for film right now so it’s been my main passion and I’ve been doing that for a while. I think all art forms are super sick. I don’t know a lot but I think a lot of people usually do art as a career but only go down into one specific type of art to make money off that. It’s cool to be able to be more well rounded with different artistic mediums if you’re passionate about it all. That sort of creative outlet with making a magazine or song and the process of creating something is super sick.

CR: You recently hosted a release party for your first issue of Cool Homie Shit magazine. What was your biggest inspiration with the magazine and what would you like to see the brand turn into?

CHS: It was funny because we had no expectations for that release event. The day we were setting up, a lot of our friends were out of town so we weren’t sure what the turnout would look like. We just hoped that some people would come through for it and it turned out to be a lot of people who were super hyped about the magazine. I would say it made it more inspiring and drives us a little more to keep the project going and keep doing cooler shit and fun events. We have our field day coming up on labor day and have some other little events that we’re working on so it’s really just been about putting our best foot forward to make something cool for our friends and anyone else who’s interested.

CR: You mentioned that feeling of surprise when all those people showed up for the release party. How has that community support from both friends and complete strangers felt?

CHS: It was incredible. Like troy said, we went into it with little to no expectation and we had made the magazine as more of a creative outlet for something that we thought was super cool and then to have random people super stoked about our project was an incredible feeling. A lot of people were coming up to us and they were excited too, asking us about stuff like how long we’ve been working on magazines or planning this out and I guess they were taking it more seriously than we were in the sense that they were reading more into the project than what it actually was. Some people came up to us and said they wanted to make their own magazine so it was cool to see people’s interpretation of our magazine and seeing them feel more motivated to do something themselves.

CR: You highlight an interview with Atticus Torre, a well known Brooklyn-based artist, in your first issue. How has that interview helped set the tone for the rest of your work and has that set any pressure on you two moving forward?

CHS: Honestly it was a great feeling to have gotten that interview. We just showed up to his pop-up event here in San Diego and asked him straight up if we could interview him. It was completely on a whim and we told him a little bit about what our vision was. It felt true to us and it wasn’t something that we were trying to make a bunch of money off of and that resonated with him. He just invited us back the following day and we were just blown away and hurried home to prepare for the interview. We brought him tacos and just sat there talking about San Diego.

Troy: I’ve really liked Atticus’s stuff for a while now. There’s all of these skate brands in New York and they’re just super sick. I had met him about a year ago at the Star Team shop in New York and it’s great because all these brand creators are extremely genuine and Torre was introducing himself by his name and it was great chatting with someone so down to Earth. The interview was completely unplanned and we were at his pop up in line waiting to get some stuff airbrushed by him and just thought we might as well ask.

CHS: As far as setting the tone, this article with Torre was really the first thing we did for the magazine, and coming home and looking at all the photos we got it really just set in how incredible the magazine was going to come out. We just told ourselves that this interview was a great starting point but also set the bar high for the rest of our projects.

CR: Has this high standard for your issues caused you both to feel nervous at all?

CHS: If anything, it was more nerve-racking seeing if we could even finish the first issue. Our lives are still happening outside of this project and we are both students, so committing to a personal project is always hard. Looking at that interview and having to transcribe the voice recording as well as choose what we wanted to include was a bit of a struggle on top of making sure we liked the page layouts and such. We wanted to make it as sick as possible but we weren’t scared because we just wanted to have fun with our work. This project is for others but more than anything we do it for ourselves.

CR: What would you say was your biggest source of inspiration with your magazine?

CHS: I feel like our childhood definitely inspired us a lot with our design style. We would design the magazine at Isaac’s house and he has a Wii and so we played with that and even with other creative areas like fashion it always comes back to when you were a kid. The things you thought were cool growing up and what friends thought was cool is a strong influence that we definitely felt with page placement and looking at textures and patterns on clothes just brought more ideas to us.

CR: Is there a specific segment in the first issue that you both hold close or are they all equally loved?

CHS: We’ve thought about that and we can definitely agree that we like most of the segments. None of the sections fell short and we didn’t have a big obstacle with them and we had enough time to get them all done so if anything we can just use what we’ve done as a way to keep improving with the next issues we want to release. The first issue is the first one for a reason and it lets us include what we want to include later on in other issues.

CR: Your logo of 24/7/365 is seen on the hoodies you’ve made, stickers you’ve sold, and across the magazine. Is there any specific story behind that?

CHS: It has a really deep meaning to us. Its more of a secret “if you know, you know” kind of thing.

CR: There is a specific image of the two of you and another person with an extremely long sandwich. I’m curious, what is that photo’s backstory?

CHS: There is this sandwich shop in Encinitas called Subman and it’s a group favorite. The sandwich is six feet long and we would always see it on display and nobody ever got it because there is no reason to really be buying a six-footer. One of us just asked one day if we could get the sandwich for a party and so they were all super laid back and gave it to us on this long wooden board. One of the employees helped load it into the car for a 30-40 minute long drive and then another employee popped his head out the door and just asked for the wooden board back. It was just a perfect idea on top of the fact that everyone loves the optics of a big-ass sandwich.